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Wednesday, May 3, 2017
Author: Jennifer La Fleur
Building a website with a fresh, modern design is a great way to attract attention and grow your business, but if your site doesn’t shine across all devices, your investment won’t bring you the returns you are hoping for. In today’s world, where 86% of people own a smartphone and more than half the visitors to your website are coming from a non-desktop experience, web design that is responsive – that is, scalable and adaptable to any device – is a necessity!
Google says 61% of mobile users are unlikely to return to a mobile site they had trouble accessing - and 40% visit a competitor’s site instead. In a nutshell, this is why responsive web design is so important in today’s market.
A responsive design provides you the maximum return on investment by ensuring an optimal browsing experience for ANY user on ANY device. From iPads to Galaxy tabs, Android to iPhone, your website’s most critical information need to be available to all possible users - and responsive design makes that happen without forcing you to manage multiple sets of content.
THE BENEFITS OF RESPONSIVE DESIGN:
1. REACH MORE OF YOUR AUDIENCE
With more than half of the American adult population using smartphones to access websites, having a mobile-friendly website is no longer a trend — it’s a necessity. Responsive design creates an optimal user experience on any device, making it easier for consumers to access your website.
2. ONLY ONE WEBSITE TO MANAGE - Your Website is Built to Adapt
Planning for mobile and tablet users used to mean businesses needed multiple copies of their website – all of which had to be updated individually when content changed. Responsive design allows for one site to be displayed in a variety of ways. You only need to do things once, such as updating information, adding pages, and replacing images, all without having to worry about resizing content for different devices – your website will adapt!
3. SAVE YOUR TIME AND MONEY
Before responsive design, developing websites for all devices meant multiple versions and testing each one on every possible device. But what happens when the next big innovation comes along? With responsive web design, you don’t need to worry. Your website works for every gadget and web browser that meets basic compliance standards, which means development is simple and streamlined.
A responsive design offers the short-term benefit of delivering all users a more positive browsing experience, but the long-term benefit is what makes this approach most appealing. Technology is constantly changing, and the next hot device is always right around the corner. Having a responsive website keeps you prepared for such changes by helping your site dynamically adapt to new gadgets and web technologies.
In the past, people asked, “Why should I use responsive design?” Now, the forward-thinking companies are instead asking, “Why shouldn’t I?” With the growth and staying power of mobile, the time is now to take a hard look at your current website and determine how a responsive approach will serve your company’s best interests — not only today, but for the future. - JSL
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