Building a website with a fresh, modern design is a great way to attract attention and grow your business, but if your site doesn’t shine across all devices, your investment won’t bring you the returns you are hoping for. In today’s world, where 86% of people own a smartphone and more than half the visitors to your website are coming from a non-desktop experience, web design that is responsive – that is, scalable and adaptable to any device – is a necessity!

Any designer who has worked with developing HTML email knows the frustration it can bring, but that shouldn't prevent you from providing your mobile users with an optimized experience. This great article from A List Apart explains some techniques for creating responsive emails.